Brand Identity · Art Direction · 2025

Void Asylum

A special institution for the gifted that functions as a sanctuary for creative expression, whereas the label provides a space for the individual to co-exist through the medium of the streetwear.

Timeline

August - November 2025

Team

1 Lead
2 Consultants

Role

Brand Strategist Intern

Platform

Website

Skills

Notion
Shopify/WIX

MY BIT

Taking part in the rebranding of Void Asylum surprised me in the way that it opened up a new career path that I could follow. It was the first opportunity I engaged with branding and I truly enjoyed the process of it all. From redefining Void Asylum from scratch, incorporating competitive analysis and market research, merging websites into a cohesive online presence, I learned how design and strategy can reshape the way a brand presents itself in the streetwear industry. Throughout this experience, I discovered how much value creativity and building visual stories that can bring a brand to life.