I built & designed MizuFlow because other similar platforms made me feel overwhelmed and anxious. I focused on the opposite— reducing cognitive overload through an intuitive user journey and displaced intentional design decisions. MizuFlow launched in July 2026, growing at a quick pace.
Business, kept separate
Flag a transaction as Business and income, expenses, and net profit track apart from personal spending.
BUSINESSJuly 2026
Net profit$3,120
12 transactions this month ›
Net worth, and what moved it
One line for the trend, recent transactions right underneath — without leaving the card.
Total net worth›
$51,408↑ $2,935 (5.7%) this week
Mar 1Apr 1May 1Jun 1
Recent transactions
Whole FoodsFood and Drink−$42.18
UberTransportation−$18.50
Client paymentIncome+$1,250.00
SpotifyApps & Subscriptions−$11.99
Apps & Subscriptions, totaled
Netflix, Spotify, iCloud+, and more — detected the moment a charge repeats.
Apps & Services4 active
$86.97About $1,043.64/yr
Research
I studied how people talk about money apps through forum threads, interviews, and app-store reviews. The complaints varied but they had the same theme.
Interviewer #1
Checking my bank account gives me so much anxiety.
Interviewer #2
So many buzzwords on these apps, I feel so overwhelmed.
Interviewer #3
I can never keep up with my notes or spreadsheets.
Interviewer #4
It feels like a report card I keep failing.
Interviewer #5
I only realize I subscribed to something when the charge hits.
Interviewer #6
Every payday I redo the same math in my notes app.
Me
What if checking your money felt like being in control instead?
People weren't asking for more features — they were asking for their tracking app to stop making them feel bad.
The problem
Manual tracking can take too much time and effort for those that have busy schedules, however, existing budgeting & tracking apps can feel overcrowded with buzzwords and irrelevant features. Redoing the same budget math by hand, every payday, in a notes app or a spreadsheet — MizuFlow does it the moment income lands.
Designed to make the user feel comfortable in viewing their finances in one platform.
Transactions
Transactions should be the easiest feature to analyze and filter through.
AllIncomeExpense
Aug 2, 2026-$270.25
Blue Bottle CoffeeSavings-$5.75
SweetgreenSavings-$14.20
Whole FoodsSavings-$78.50
LyftTransportation-$12.60
Group by merchant
Whole Foods4 transactions$335.10
AMC Theatres2 transactions$43.00
Chipotle2 transactions$28.55
›
Whole FoodsSun, Aug 2, 2026Looks recurring-$78.50
This month
Savings$98.45 / $350.00
28% of your $350.00 budget✓ About your usual $85.53 here
Spending at Whole Foods
4Visits
$335.10Total
$83.78Average
Sun, Aug 2, 2026$78.50
Jun 13Jul 11Aug 2
Review cards
Venmo, Zelle, an ambiguous outflow — these charges can't be self-identified. Instead of assuming, we send them as small swipe deck. Each choice updates the totals immediately.
1 of 4
Zelle to Jordan-$60.00
DateJul 24
AccountChase Checking
CategoryExpense
We detectedExpense
Venmo from Alex+$45.00
DateJul 22
AccountChase Checking
CategoryIncome
We detectedIncome
Swipe to sort
Reflections
I'm proud to say this was the first platform I've solo shipped— but it was no easy feat.
Building is 10% of the challenge
Understanding my audience through analytics to continue improving and iterating both my marketing efforts and features was a hard obstacle. I wanted an organic crowd to prove this was a solution to some folks.
Alive, not static
Haptic feedbacks, notifications, and motion design, and many more. Not only does UX focus on the user journey, but to make it feel alive and humane is just as important.
Just launch & keep on iterating
It's difficult to know if it's ready to ship, but it'll never be ready. To continue iterating and improving is how the user can feel heard. Since launch, I've shipped out 7 builds— new features, designs, concepts.
Upcoming improvements
The next stretch is less about new screens and more about depth.
Android releaseSo the app isn't iOS-only.
Couples/household accountsFor more than a party of one that wants to split together.
Other languagesKnocked down FR & ES and aim to release more.
